One of the biggest blunders that many marketers make is to treat everyone on their audience list or email list the same way.
You need to acknowledge that each one of us has different goals, requirements, and challenges.
Therefore, it is significant that you segment your audience; this will help you to figure out the topic someone wants to receive emails.
In this article, you will be learning about how you can segment your email list so that you can send more relevant emails. Besides this, we will take a glimpse of how to find emails to build a CEO email database.
Let us get started.
Segmentation – An intro
Segmentation is the process where you try to group people based on their shared interest, demography, requirement, challenges, goals, etc., in order to send them more relevant information through emails.
Now let us see different methods to segment your email list.
Know what data you want
As you know we cannot segment a list without sufficient data.
Hence, first and foremost, you need to understand what customer data will help you decide the right content and sell more efficiently.
Then think about how you are going to acquire the information that you need but do not have.
One way is by using contact forms. You could add a drop-down to the contact form to know about your prospects.
For example, you could ask them about their business type, and give options in drop-down menu form.
Pro tip
If you are planning to run an email campaign targeting the c-level executives, you need to have a CEO email database. If you are not sure how to build this list, here is a tip for you.
How to build a CEO email database?
You can use the email finder tool such as GetEmail.io to find the email addresses of CEOs of any company across the globe. All you need is their full name and company domain.
With this information, the tool will locate the correct email address using the AI mechanism.
Create personas
It is said that when you are in a war, you should know your enemy; likewise, when you are on the battleground of email marketing, it is important to know your customers.
You must have an idea about who your best customers are.
Only when you know this information will you be able to define which message should be sent to which segment.
For example, you can segment your list depending on what membership levels your customers are at.
Based on their behavior on your website
You need to track your customers’ behavior on your website. For example, what are their shopping preferences, their average order value, cart profile, purchase frequencies, etc.
Concluding thoughts
When it comes to email list segmenting a lot of people only do a bare minimum.
Now that you have learned some ways to segment your email list, it is time to act upon it. Soon, you would be able to send hyper-personalized content to each of your prospects.
And with this, you can enhance each customer’s experience with your email marketing campaign and improve the impact of every email opened.
Share your experience with us.
